Dr. Seuss’ The Lorax: The Red Carpet Premiere on SM-Southmall

When my kids saw the movie trailer of Dr. Seuss' The Lorax movie, they all insisted to see it. After doing my research, I realized what caught their attention. Lorax looked like their favorite local character Iglot! Similarly, Lorax is also a forest creature. 

Dr. Seuss’ The Lorax: An IMAX 3D Experience® is the fruit of collaboration of the creators of Despicable Me and the imagination of Dr. Seuss. The film is the third feature created by Universal Pictures and Illumination Entertainment after Despicable Me and Hop. 

Dr. Seuss’ The Lorax tells the story of the Lorax, a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. 

The film features the vocal talents of an all-star cast, including Danny DeVito, Ed Helms, Zac Efron, Taylor Swift and Betty White. Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. 

Other global superstars also bring their talents to the film -- Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle plays financial king O’Hare, and beloved actress Betty White portrays Ted’s wise Grammy Norma. 

Get ready to enter the world of imagination, join us as we watch the Red Carpet Premiere of Dr. Seuss' The Lorax movie at SM-Southmall IMAX Theater in Las Piñas City on March 11, Sunday. Regular showing on movie houses starts on March 14, Wednesday. Dr. Seuss’ The Lorax has been rated PG (Parental Guidance Suggested – Some Material May Not Be Suitable for Children) for brief mild language. 

For information on tickets and show times, you can call (02)806-6782 or (02) 806-6888. You can also visit the SM-Southmall IMAX website. You can also like the SM-Southmall Facebook Fan Page or follow them on Twitter to receive updates of events and promos at the mall.